Digital literacy
Through technological change we have gained YouTube, social networking sites on demand media, video games, virtual worlds and MP3 player’s .etc. This relates back to the new ways we can communicate that were impossible before web 2.0. Digital literacy can be a tool for reducing the ‘digital divide’. Some of this technology has created their own literacy, e.g. we can read about ‘web literacy’ and ‘game literacy’. However there seems to be a lack of clarity based on what these literacy’s are all about. For example it is not clear that websites are just used for gaining information quick and accurately or is it about protecting yourself from internet fraud.
Memes and Remix
A meme means describing a rapid uptake and spread of a particular idea, either written text, image, and language. Etc. A new example is the remix video ‘Read my lips Bush/Blair love song’ on YouTube that has been seen by a large audience and portrayed in more traditional style of media. This shows that meme not only spreads an idea but can get a rapid response as well. When people pass on a meme they demonstrate their own version of the idea initially proposed. In the seminal book, ‘The Selfish Game (2006)’, Dawkins used the term ‘meme’ in relation to Darwinian principals of evolution, that states that it is an aspect of human nature, related to survival instincts, that we will pass on the ideas in various cultural contexts, just as a gene would in biological terms.
No comments:
Post a Comment